On Tuesday, the Arole Oduduwa & Ooni of Ife, Ooni Adeyeye Enitan Ogunwusi, CFR, Ojaja II reiterated that Nigeria has the potential to lead Africa in producing high-quality goods that can successfully compete in the global market, especially when it comes to carbonated drinks, beverages, and similar products.
Flanked by his queen, Olori Mariam Anako-Ogunwusi, the Ooni
who doubles as Co-Chairman, National Council Of Traditional Rulers Of Nigeria
(NCTRN) made this known while unveiling Tingo Cola and Tingo Electric; a Flavoured
Carbonated and Energy drinks respectively, produced by Tingo B.V. PLC; a spin-off company from Ojaja Pan Africa Limited, explaining that Nigeria has a lot to
offer the world.
“It has been my dream from childhood to have a brand that will satisfactorily produce quality drinks that will serve Nigerians, present the country as a leader in the African market and at the global stage.
“Currently,
we have the license under which we are producing Tingo Cola, Tingo Electra,
Tingo Twist (Cucumber and Cranberry) and Tingo Booze Fruit Mix. All these are
produced and packaged in Nigeria with recourse to our values and standards. All
to be properly integrated with Ojaja bitters, Orange, Lemon/Ginger/Orange
drinks. Also most importantly, we should all work towards elevating our home
grown brands instead of demarketing them. Ooni Ogunwusi said.
About his involvement in commercial activities through these
products, Ooni Ogunwusi stressed that “I have
taken it upon myself to step into the market not as a businessman but as a
pathfinder who will show our people how to add value for international standard
in production to distribution and consumption. It is a new model which will be a
win-win for everyone.
“This
product is 100% made in Nigeria. This product is an exportable product that
will be accepted anywhere in the world. It's a dream come through and I knew
that one day, I would be a part to an
establishment the would design, conceptualise and produce a drink that would be
fully the pride of Africa.
“With
this, I am targeting a total of five million direct and indirect jobs for the
youths particularly through retailing, recycling and other forms of
distributorship fully driven by technology. The youths are the drivers of this
initiative and we are determined to achieve this through a very unique proven
technology and innovation. Under our Unified ecosystem of "dmore we are
together, the happier we shall be"
Speaking in the same light, Ayoola Olaide; the Group Managing
Director, Tingo Foods, explained that the products which are certified by
concerned regulators in the country led by NAFDAC, are safe for consumption and
beneficial to the entire body system with their uniqueness.
“For instance, the Tingo Cola is laced with Lemon flavour and other beautiful contents while we have others dignified with cucumber, cranberry and other natural ingredients. This amplifies our originality and stands us out in the highly competitive market.
“The peak
of it is our father, the Ooni of Ife who has taken over and now taking the operations
beyond what people used to know. Kabiyesi has recreated a new order through
which excellence is assured.” Ayoola
said.
In their separate testimonies, Dr. Reuben Abati (Veteran
Journalist), Hon. Desmond Elliot (Lagos State Assembly Member) and other top
personalities described the drinks as unique and perfect with no blemish
whatsoever.
The event was attended by notable Yoruba Traditional Rulers
and other dignitaries including the Nasarawa State governor, Alh. Abdullahi
Sule represented by the state Anthony General, Abdul Kareem Abubakar Kana, The
Oore of Otun Ekiti, Oba Adekunle Adeagbo, The Alara of Ilara -Lagos, Oba
Olufolarin Ogunsanwo, The Ateyese of Aramoko Ekiti, HRH Olusegun Aderemi, The
Erelu Oodua, Princess Dr. Abiola Dosumu, Princess Dr. Toyin Kolade (Iyalaje
Oodua), ace broadcaster, Dr. Reuben Abati, member of Lagos State House of
Assembly, Hon. Desmond Elliot, members of the Ife Royal family led by the Sooko
Laekun, Prince Adegboyega Ogunwusi and a host of others.
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