Chivita|Hollandia
(CHI Limited) leading fruit juice and value-added dairy manufacturer in Nigeria
has rewarded its long-standing distributors at the recently held 2024
Distributor Conference. The event with the theme, “Break Boundaries Exceed
Expectations” served as a platform to recognize and reward the exceptional
contribution of the distributors and wholesalers who play a critical role in
Chivita|Hollandia (CHI Limited) success and business goals for the year.
The
Distributor Conference was held in two sessions. While the morning
session featured keynote addresses, industry insights and brand immersion
experience, the evening session was a cultural display of elegance and funfair
that culminated in the award presentation and recognition of the contribution
the trade partners made to the company in the 2023 year under review.
A key highlight of the event was the award ceremony which acknowledged outstanding trade partners in various regions across the country. The awards recognized commitment, dedication, and outstanding performance in areas of sales growth, brand promotion, and market expansion.
Eelco Weber,
Managing Director, Chivita|Hollandia (CHI Limited), stated that the company’s
success story is incomplete without the strong partnerships it has built with
trade partners. “Today, we celebrate not only the achievements but the
collaborative spirit that has made our growth possible,” he said.
Bola Arotiowa,
Chief Commercial Officer, Chivita|Hollandia (CHI Limited), in his statement
revealed that, the event which was first of its kind will continue to be an
annual meeting to enable the company work more closely with its distributors,
share insights and action points, help the trade partners familiarize
themselves with the company’s goals and objectives for each year, and serve as a
driver for mutual success.
“Our distributors
are the backbone of Chivita|Hollandia (CHI Limited). Their relentless efforts
in distributing our products, promoting our brands, and expanding our reach
across the nation is truly commendable. As the bridge between us and our valued
consumers, it is very important to reward their hard work and dedication for
being an essential part of the Chivita|Hollandia (CHI Limited) family.
Together, we will continue to deliver great products to our consumers which in
turn will deliver value to them”, Mr. Arotiowa added.
Speaking at the
conference, Hajiya Bilikisu Saida, Chief Executive Officer of Smabirm Nigeria
Limited, who won the Outstanding Distributor of the Year in North 1 region, and
got a reward of two million Naira worth of Chivita|Hollandia (CHI Limited)
products expressed delight at the company’s recognition and stated that
the awards served as a way to inspire distributors to do more and
put in more effort, which in turn would help both the distributors and the
company to grow.
Other outstanding
performance distributors of the year rewarded with a two million Naira worth of
Chivita|Hollandia (CHI Limited) stock include Sunny Chuks Limited for East 1
region, MRS FA & Sons Limited for East 2 region, Hussakas Ventures for
North 2 region, Rookee 1388 Ventures for Lagos 1 region, Pik N Pil Ventures for
Lagos 2 region, FaithJoe Event Management Limited for West 1 region, and
Progress Family Nigeria Enterprise for West 2 region.
The annual
Distributors Conference aims to strengthen the bond between Chivita|Hollandia
(CHI Limited) and its trade partners. This collaborative approach fosters
mutual growth and ensures the continued success of the brands in the Nigerian
market.
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