As part of the efforts to promote African cultural heritage through Adire fabrics, the amiable wife of the Ooni of Ife, Ooni Adeyeye Enitan Ogunwusi, Her Royal Majesty, Queen Aderonke Ademiluyi Ogunwusi has concluded arrangements to organize the first edition of Africa Fashion Week, Brazil.
Queen Aderonke
who is a leading voice in the promotion of the African textile and Garment
industry partnered with Businesswoman
Silvana Saraiva, Chairman of Chamber of Commerce and CEO of FeaFro Institute in Brazil to host the 1st of
its kind Afro Brazilian fashion festival in Sao Paolo, Brazil.
The founder of Africa Fashion Week London, Africa Fashion Week Nigeria and CEO, Adire Oodua Textile Training Hub, Vice Chairman,House of Oduduwa Foundation and co founder, Africa Fashion Week Brazil in a statement said her mission is to preserve, share and protect African textile legacies.
According to the
Queen, designers from Ghana, London,
Paris, and Nigeria will have the opportunity of showcasing the richness of
African culture through fashion in Brazil.
The Chief
Executive Officer of Adire Oodua Textile Training Hub said that the first of its kind Africa
Fashion Week Brazil which commences on
May 25, 2023 at Sao Paolo, Brazil has Providus Bank as the enterprise sponsor
for the event.
She further explained
that the event will open the opportunity for the convergence of African and
Afro Brazilians designers with the aim
of promoting trade and investment in the creative industry adding that the
event will feature industry innovation workshops, B2B and B2C, export and
import channels.
Heading the
delegation of Nigerian designers according to the Queen is Ejiro Amos Tafiri, a
creative powerhouse and one of the most sustainable fast-grown brands in
Africa.
"Our very
own Adire fabric is going to take center
stage at Africa fashion week Brazil with brands like Adire teems, Wuraola4lar,
Fashion By Ashani, Pillz n Poizn showcasing the richness of the Ooni of ifes
Adire Oodua Textiles
"Africa
fashion week Brazil is part of Africa Fashion Week London and Nigeria. The
event which opens on the 25th of May celebrating Africa day is going to bring
together African and Afro-Brazilian designers with the aim of promoting trade
and investment in the creative industry. The event will feature industry
innovation workshops, B2B and B2C, export and import channels."
Meanwhile, the
African foremost king, Ooni Ogunwusi who
has been the Ambassador Plenipotentiary of the Africa fashion week brand for
nearly a decade expressed delight over this
new feather being added to the African fashion week brand as Nigeria and
Brazil are the most populous Black Nations in the world
Ooni said an
event of this nature will expose Nigerian designers to a brand new audience and
Brazilians are in love with everything that has to do with the Yoruba culture
Recall, that Queen Ronke has showcased over 2,000 African brands to a global audience since she started her Africa Fashion Week London in 2011.
Among notable
designers billed for the event include Blingshiki, Wuraola4lar,
Pillz n Poizn, Adire Teems, Chiefo, Fresh By Dotun, Fashion By Ashani,
Blingshiki on the
Nigerian contingent. Mary Martin from London, Gary Pie from Ghana, Abi
Creations from Paris while the duo of
Meninos Rei and KUAVI lead other Afro-Brazilian designers to the event.
The Ooni who
doubles as Co-chairman, National Council of Traditional Rulers of Nigeria NCTRN
in the company of his two wives Queen Aderonke Ademiluyi Ogunwusi and Queen
Mariam Anako Ogunwusi had earlier this year taken his pan -African Cultural, Unity and Business
initiatives to Brazil where he was hosted by the country's President Luiz
Inácio Lula da Silva.
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