Jane Gam-Dede is good at what she does. She is a brilliant fashion designer based in Lagos. The Bayelsa born lady is the creative brain behind Twon-by-Jane, a fashion retail label set up to cater for the 21st century women and men’s fashion needs. She hails from Twon-Brass in Bayelsa state but she is based in Lagos. She spoke to CITY PEOPLE’S Publisher, SEYE KEHINDE a few days ago on what makes label stand out. Below are excerpts from the interview.
How did you develop an interest in Fashion?
For as long as I can remember I have always been drawn to beauty, colours and perfect structures. So it’s only proper for me to say that my interest in fashion was more a natural relationship. I guess, something’s you just have to have it in you.
Why and when did you decide to become a fashion designer?
Hmmm! I will in 1998/2000 In 1998 I contest for beauty pageant “Miss Carniriv” Rivers state, I didn’t know where to get an evening gown, so I sketch a design and gave it to Senegalese tailor on my street, I own best dress and the dress made news. In 2000 at the Miss Suru-lere and Miss Nigeria final’s I designed my own dress and the reaction from audiences was just amazing, the reaction from those experiences made me considered fashion designing as a career, however it was in 2005 I started making clothes for family and friends after I discover sample silk fabric at Yaba market.
What does fashion mean to you?
Fashion is the most powerful art there is. Fashion is walking art; it inspires us not only to express ourselves but also our culture and identity. It’s why Fashion designers search for inspiration from cultures, different eras, cities and nature. Personally, it is self expression. Fashion is more than something we adorn, for me fashion should reflect my values, lifestyle and who I am without even speaking. Its why my brand motto is “dress to achieve not impress”.
What does style mean to you?
Simple, easy, comfortable. It should be truest reflected of one self.
How do you achieve your personal style?
I go for comfort, as long I am comfortable, I am in. I am not necessary one who go for what’s in vogue or trending, therefore I must wear. My style is a little old fashion I must say.
How can women achieve a style that works for them?
Everyone have their own style and what works for them but I have always advocated for classic while avoiding fleeting trends. Like I said, I am old fashion.
Tell us about twon-by-Jane
Twon-by-Jane is a fashion retail Label with the aim to cater for the twenty-first century woman and man’s basic fashion needs and pride itself in her craftsmanship, well thought out designs that is a combination of “Sophistication, Elegance, and yet affordable, the label is set to position itself into a household name and global retail brand that will not just meets the need of the twenty-first century man or woman’s basic fashion need but help boost confidence of our wearer. It’s for that reason and more our motto says, “Dress to achieve not impress”. Our vision statement reads “to be a fashion brand that is not about selling clothes or fashion accessories but to inspire the mind of our buyers to benefit from the power of dressing well and right. We are not just a fashion label but a movement of hope and possibilities.
What services do you offer your clients?
Retail and custom made clothing’s. We are hoping that we will include fashion accessories such as footwear’s and others.
Tell us about Jane?
I hail from Twon-brass in Bayelsa State, I grew up in Lagos and Port Harcourt. I am a trained Journalist from the International Institute of Journalism and also a trained actress from the University of Port Harcourt.